Who decides what you get to see on-line ?
Like many photographers these days I spend a fair bit of time on-line looking at other people’s work and watching YouTube tutorials. I don’t subscribe to Tic-Tock or Instagram or any other such sites and prefer to visit websites and watch video tutorials and reviews of my choosing and from what I consider to be reputable sources. This week I watched an interesting video on YouTube by Alex Kilbee via his channel “The Photographic Eye”. In the video, Alex discusses how the mechanics of internet decides what you get to see based on algorithms that are constructed based on the actions you take whilst viewing pages on the internet. The power of cookies buried in your browser is well known, but every time you load a page, look at content, comment on, “Like”, and click on links etc., this all helps to construct and modify the algorithm that monitors your preferences, and not always in a good way. With the increased use of A.I this will no doubt get even more sophisticated.
Many people complain about the types and standards of street photography on the internet, and although the might be right, their opinion will probably be based on what YouTube and other apps (Instagram, Facebook etc.), has decided what it is they should be looking at. If you go on to Instagram for example and start firing off “likes” to photographers just because either you know them, they always “Like” your work or because they are building a big following and you want to be one of them, then you will be forever linked to everything they do (and similar to that of similar people), unless you take action.